Easy Free 15 minutes
How to Offer Color Consultation with AI Tools
Help customers choose colors using AI visualization tools — a great differentiator for painters.
What You'll Need
- A smartphone with camera
- Photos of the customer's space
- Familiarity with paint brand apps or AI tools
Steps
1
Use paint brand visualizer apps
Major paint brands offer free color visualization.
- Sherwin-Williams ColorSnap: Take a photo, try colors on walls
- Benjamin Moore Color Portfolio: Similar functionality
- Behr ColorSmart: Works with Home Depot colors
- All are free on iPhone and Android
Tip: Use the brand you actually stock — makes ordering easier.
2
Take good photos of the space
Better photos = better visualizations.
- Take photos in natural daylight
- Get the whole wall in frame
- Minimize shadows and glare
- Take multiple angles — some work better than others
3
Use the visualizer with your customer
Make it an interactive experience.
- Open the app and upload their photo
- Tap on the wall to select the area to change
- Try colors they're considering
- Show them 3-5 options side by side
Tip: Let them hold the phone and swipe through colors — it's engaging.
4
Suggest complementary colors
Add value beyond just the color they asked about.
- Use the app's 'coordinating colors' feature
- Suggest trim colors that work with their choice
- Recommend accent wall options
- This often leads to bigger jobs
5
Try AI color tools for more options
Newer AI tools can do even more.
- ChatGPT can suggest color palettes for their style
- Prompt: 'Suggest paint color palettes for a modern farmhouse living room'
- Then visualize those suggestions in the paint brand app
- Some AI image tools can recolor photos directly
6
Make it part of your quote process
Color consultation is a selling point.
- Mention 'free color consultation' in your marketing
- During estimates, offer to visualize colors
- Send visualizations in your quote email
- This differentiates you from painters who just slap on paint
You're Done!
You can now offer color consultation! Customers love seeing their choices before committing.
Pro Tips
- • Save visualizations and send them to the customer — they'll share with family
- • Learn about color theory basics — warm vs cool, complementary colors
- • Upsell: 'A lot of people end up doing an accent wall here too'
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