Easy Free 25 minutes
How to Optimize Your Google Business Profile
Get 7x more clicks by completing your Google Business Profile properly.
What You'll Need
- A Google account
- Your business name, address, and phone number
- 10-20 photos of your work
- Access to business.google.com
Steps
1
Claim or create your profile
Make sure you own your Google Business Profile.
- Go to business.google.com
- Search for your business name
- If it exists, click 'Claim this business' and verify
- If not, click 'Add your business' and follow the steps
Tip: Verification usually happens by postcard (takes a week) or phone call.
2
Complete every section
Google rewards complete profiles with better rankings.
- Business name: Use your real name, no keyword stuffing
- Category: Pick the most specific one (e.g., 'Landscaping Company' not just 'Landscaper')
- Description: Write 2-3 sentences about what you do and where you serve
- Hours: Be accurate — nothing frustrates customers more than wrong hours
3
Add your services
List every service you offer with prices if possible.
- Click 'Edit profile' then 'Services'
- Add each service: name, description, price (optional)
- Be specific: 'Water Heater Installation' not just 'Plumbing'
- Add 10-15 services minimum
Tip: Services with prices get more clicks — customers like knowing what to expect.
4
Upload lots of photos
Businesses with photos get 42% more direction requests.
- Add your logo as the profile photo
- Add a cover photo (your best work)
- Upload 10-20 photos of completed jobs
- Add photos of yourself and your team — people hire people
Tip: Update photos monthly. Fresh photos signal you're active.
5
Start posting regularly
Google Posts show up in your profile and boost visibility.
- Click 'Add update' or 'Posts'
- Post about: recent jobs, special offers, tips for customers
- Include a photo and a call-to-action
- Post at least once a week
6
Get and respond to reviews
Reviews are the #1 ranking factor for local search.
- Click 'Get more reviews' to get your review link
- Send this link to every happy customer
- Respond to EVERY review (good and bad)
- Thank positive reviewers, address concerns professionally
You're Done!
Your Google Business Profile is now optimized! You'll start appearing in more local searches.
Pro Tips
- • Add Q&A to your profile — ask and answer common questions customers have
- • Check your profile weekly for customer messages — Google shows response time
- • Use ChatGPT to help write your business description and service descriptions
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