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Easy Free 10 minutes

How to Create Promotional Offers with ChatGPT

Generate seasonal promos and special offers that drive bookings during slow periods.

What You'll Need

Steps

1

Identify when you need promos

Target your slow periods.

  • Look at your calendar: When are you least busy?
  • Typical slow periods vary by trade
  • January-February (post-holiday slump)
  • Mid-summer or mid-winter depending on your service
Tip: Promos work best when you have capacity. Don't discount when you're already booked.
2

Use ChatGPT to brainstorm offers

Get creative promo ideas quickly.

  • Go to chat.openai.com
  • Try: 'Give me 5 promotional offer ideas for a [your trade] business in [season/month]. Include a catchy name and what the offer includes.'
  • Example output: 'Spring Tune-Up Special: 20% off AC maintenance if booked by March 31'
3

Choose the right type of offer

Different promos work for different goals.

  • Percentage off: '20% off' — easy to understand
  • Dollar amount off: '$50 off' — feels bigger for expensive services
  • Bundle: 'Book 2 services, get the third 50% off'
  • Deadline: 'Book by Friday and get X' — creates urgency
Tip: Don't discount so much that you lose money. 10-20% off is usually enough.
4

Create the promo copy

Write the text for posts, emails, and texts.

  • Ask ChatGPT: 'Write a short social media post announcing [your promo]. Keep it casual and include a call-to-action.'
  • Get versions for: Facebook post, text message, email
  • Include: What the offer is, when it expires, how to redeem
5

Promote it everywhere

An offer nobody sees is useless.

  • Post on Facebook, Instagram, Nextdoor
  • Text your past customer list
  • Send an email campaign
  • Update your Google Business Profile with a post
6

Track results

Know if your promo worked.

  • Ask 'How did you hear about us?' when people call
  • Track: Number of bookings that mention the promo
  • Calculate: Revenue from promo vs revenue lost to discount
  • Save winning promos to repeat next year

You're Done!

You created a promotional offer! Share it everywhere and fill your slow period.

Pro Tips

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