Easy Free 20 minutes
How to Create Seasonal Marketing Campaigns
Run targeted campaigns that fill your calendar during peak seasons.
What You'll Need
- ChatGPT account (free)
- A list of past customers
- Knowledge of your seasonal peaks and valleys
Steps
1
Map your seasonal opportunities
Identify when customers need you most.
- Spring: AC tune-ups, landscaping, exterior painting
- Summer: HVAC repairs, deck work, outdoor projects
- Fall: Heating prep, gutter cleaning, winterization
- Winter: Emergency repairs, holiday lighting, indoor projects
- List your services by season
Tip: Start campaigns 4-6 weeks before peak season to fill your calendar early.
2
Use ChatGPT to create campaign messaging
Get compelling seasonal content quickly.
- Go to chat.openai.com
- Try: 'Create a seasonal marketing campaign for a [trade] business for [season]. Include: email subject line, email body, social media post, and text message. Focus on [specific service].'
- Review and personalize the content
3
Create an early-bird offer
Reward customers who book early.
- Example: 'Book your spring AC tune-up by March 15, save 15%'
- Early booking fills slow periods and improves cash flow
- Create urgency: Limited slots, deadline, or quantity
- ChatGPT can write compelling offer copy for you
4
Schedule your multi-channel campaign
Hit customers in multiple ways.
- Week 1: Email announcement to past customers
- Week 1: Social media posts (Facebook, Instagram, Nextdoor)
- Week 2: Follow-up email to non-openers
- Week 2: Text message to your best customers
Tip: The same message in different channels dramatically increases response.
5
Add a personal touch
Mass campaigns feel better when personalized.
- Use first names in emails
- Reference their last service if you can
- Send from your name, not just the business name
- For VIP customers, add a handwritten note or personal call
6
Track and improve
Learn what works for next year.
- Track: How many opened, clicked, booked
- Note which channel performed best
- Save your successful campaigns for next year
- Test different offers to see what resonates
You're Done!
Your seasonal campaign is ready! Early booking fills your calendar and smooths out cash flow.
Pro Tips
- • Create a seasonal campaign calendar at the start of each year
- • Time campaigns around billing cycles — people are more likely to spend after payday
- • Combine seasonal with referral: 'Refer a friend and you both get spring cleaning 15% off'
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